{
  "_provenance": "Curated mapping from real Google Trends ethical keywords to line material attributes and substantiatable claim templates. Used by discover_claim_opportunities.",
  "mappings": [
    {
      "opportunity_id": "O1",
      "trend_keyword": "cruelty free fashion",
      "trend_column": "cruelty free fashion",
      "material_attribute": "rds_down_fill",
      "sku": "GL-01",
      "claim_text": "RDS-certified responsibly sourced down",
      "claim_type": "certified_material",
      "scheme": "RDS",
      "evidence_attribute": "rds_down_fill",
      "uplift_pct": 8
    },
    {
      "opportunity_id": "O2",
      "trend_keyword": "cruelty free fashion",
      "trend_column": "cruelty free fashion",
      "material_attribute": "rws_wool",
      "sku": "GL-02",
      "claim_text": "RWS-certified responsible merino wool",
      "claim_type": "certified_material",
      "scheme": "RWS",
      "evidence_attribute": "rws_wool",
      "uplift_pct": 6
    }
  ]
}