{
  "_provenance": "Product attributes (categories, fibre compositions, price bands) are modeled on the real Livostyle open catalog (HF arturayupov/womens-fashion-catalog, MIT). Brand and specific marketing CLAIMS are synthetic (scenario), clearly labelled on camera. Suppliers/certs are synthetic but structurally authentic (Textile Exchange ASR-204/205).",
  "brand": "\u00c9lan Studio",
  "season": "AW26",
  "currency": "EUR",
  "annual_turnover_eur": 2000000000,
  "skus": [
    {
      "sku": "GL-01",
      "name": "Aurora Puffer Jacket",
      "category": "Outerwear",
      "composition": "70% recycled polyester shell; RDS-certified down fill (80% down, 20% feather)",
      "attributes": ["recycled_polyester", "rds_down_fill"],
      "supplier_id": "SUP-ATLAS",
      "unit_cost_eur": 31.5,
      "wholesale_price_eur": 58.0,
      "retail_price_eur": 149.0,
      "planned_units": 12000,
      "marketing_claims": [
        {"id": "C1", "text": "70% recycled polyester", "type": "recycled_content", "claimed_recycled_pct": 70, "attribute": "recycled_polyester"}
      ]
    },
    {
      "sku": "GL-02",
      "name": "Terra Knit Sweater",
      "category": "Sweater",
      "composition": "85% responsible merino wool, 15% nylon",
      "attributes": ["rws_wool"],
      "supplier_id": "SUP-NOVA",
      "unit_cost_eur": 12.0,
      "wholesale_price_eur": 24.0,
      "retail_price_eur": 59.0,
      "planned_units": 18000,
      "marketing_claims": [
        {"id": "C2", "text": "eco-friendly", "type": "generic_environmental", "attribute": null}
      ]
    },
    {
      "sku": "GL-03",
      "name": "Meadow Wrap Dress",
      "category": "Dress",
      "composition": "100% organic cotton",
      "attributes": ["organic_cotton"],
      "supplier_id": "SUP-VERDE",
      "unit_cost_eur": 18.0,
      "wholesale_price_eur": 34.0,
      "retail_price_eur": 89.0,
      "planned_units": 9000,
      "marketing_claims": [
        {"id": "C3", "text": "GOTS-certified organic cotton", "type": "certified_material", "attribute": "organic_cotton", "scheme": "GOTS"}
      ]
    },
    {
      "sku": "GL-04",
      "name": "Cloud Lounge Set",
      "category": "Lounge Set",
      "composition": "95% cotton, 5% elastane",
      "attributes": ["chemical_safety"],
      "supplier_id": "SUP-VERDE",
      "unit_cost_eur": 15.5,
      "wholesale_price_eur": 29.0,
      "retail_price_eur": 75.0,
      "planned_units": 14000,
      "marketing_claims": [
        {"id": "C4", "text": "OEKO-TEX Standard 100 certified", "type": "certified_material", "attribute": "chemical_safety", "scheme": "OEKO-TEX Standard 100"}
      ]
    },
    {
      "sku": "GL-05",
      "name": "Harbor Trench Coat",
      "category": "Outerwear",
      "composition": "60% cotton, 40% polyester",
      "attributes": ["performance"],
      "supplier_id": "SUP-NOVA",
      "unit_cost_eur": 27.0,
      "wholesale_price_eur": 52.0,
      "retail_price_eur": 135.0,
      "planned_units": 7000,
      "marketing_claims": [
        {"id": "C5", "text": "water-repellent finish, tested to 8,000mm hydrostatic head", "type": "specific_verifiable", "attribute": "performance"}
      ]
    },
    {
      "sku": "GL-06",
      "name": "Sable Tailored Trousers",
      "category": "Pants",
      "composition": "78% cotton, 20% nylon, 2% spandex",
      "attributes": ["durability"],
      "supplier_id": "SUP-VERDE",
      "unit_cost_eur": 16.0,
      "wholesale_price_eur": 31.0,
      "retail_price_eur": 79.0,
      "planned_units": 10000,
      "marketing_claims": [
        {"id": "C6", "text": "reinforced seams for extended durability", "type": "specific_verifiable", "attribute": "durability"}
      ]
    }
  ]
}